BAR 401 is a hypothetical bar opening invitation that would be sent out to potential customers. This invitation is printed on a coaster and wrapped with twine and a small tag letting you know that you have been invited to the grand opening. The goal of the project was to create a invitation that was warm and inviting but also had a call to action; something people could have for an incentive to come to the opening. By giving people a free drink as incentive, more people will most likely show up.