New York State
College Application Month
College Application Month (CAM) is part of the American College Application Campaign nationwide effort to bridge the gap between high school graduation and postsecondary education. The primary goal of New York State CAM is to increase the number of students applying to colleges and universities.
By equipping students with the necessary tools and guidance, we aim to ensure that every New York State student has an equal opportunity to pursue higher education and unlock their full potential.
My role consisted of creating the creative direction for this initiative pushed by NYS Governor, Kathy Hochul and creating the campaign assets.
This initiative would include a full resource toolkit for students, school counselors, and financial aid professionals, promotional items, and social media assets.
With only two months to push this initiative live, we accumulated over 50% more school participation sign-ups than any pervious year; from ~ 75 schools to 170+ schools from around the State
Promotional Items
Social Media
College Application Month Toolkit
Click to view
