InfluenceScope Influencer Report

InfluenceScope is a data-driven approach to support marketers throughout the entire influencer marketing lifecycle. We measure personalities against business KPI’s to determine effectiveness and alignment. Data inputs include distribution, reach, engagement, interests and themes, socio-demographic and psychographic fit, media return and effectiveness. From athletes, celebrities, influencers and fashionistas, the report had it all.

One of the high level reports I worked on in 2022 was the InfluenceScope report. I was tasked with creating the key visuals for the report, creating the report, and producing the social and email assets that would be used to promote the report. The report contents touched on influencer selections, influencer tracking levels, campaign management and portfolio management.

For the report, I wanted to creating something fun and bright. As part of my exploration, I decided to use some three dimensional triangles to help covey the fast motion of influencer ps and the content they produce. Using our brand colors, scale, and a bit of depth, I was able to create a key visual that was representative to the report. This report gained some traction in sports media, getting picked up by ESPN and other big sports websites.

To view the full report, view here