Fans Are Changing the Game | Global Sports Marketing Report

This report examines the global consumer shifts over the last two years and their impact on sports sponsorship models and content distribution. The return of fans at live events midway through 2021 was cheered by all, yet life has evolved too much during the pandemic for the sports industry to simply snap back to a mirror image of its pre-COVID self.

One of the first reports I worked on in 2022 was the global sports marketing report. Nielsen Sports is the global leader in sponsorship analytics and fan intelligence. I had the opportunity to create the key visuals for this report along with the social and email assets used to promote the report. I was also responsible for providing original files for our production company in the Philippines, KDCI, to create the promotional assets, cover, and report in Korean, Japanese, and Spanish. I then would review those assets to make sure they aligned with my original design, then approved or provided further creative direction.